The Limited Opening + An Interview with Jodi Arnold

I attended the re-opening of The Limited store at Pentagon City Mall in DC. The store has a fresh new look and awesome on trend clothing to boot! They offer not only clean looks for your 9-5, but cute dresses and separates for day and night. And they now have the Eloquii line for plus size ladies, something for everyone! 

Anyone who reads my blog knows I love conducting little interviews. I was lucky enough to ask the vice president of design for Eloquii by the Limited, Jodi Arnold a few questions on the line, upcoming trends and her advice on girls wanted to get into the fashion industry. 

Thanks to Jodi for answering my questions and The Limited for the invite, special store tour and the beautiful floral necklace gift. It is a lovely colorful statement piece I will be wearing often this summer.

1. I read that you started sewing at age 13 in Birmingham, Alabama, when did you know you wanted a career in fashion design?

My mom made clothes for both me and my sister growing up.  I loved watching her and sketching clothes, then being able to helping her sew.  I have always known that I wanted to come to New York and be a fashion designer. 

2. What was your main inspiration for the collection you designed for The Limited?

The eloquii collection is inspired by the runways and all of the latest trends.  This is what the plus size customer has not been getting and what we at eloquii want to give to her… Fashion that is modern and contemporary and fits her curves.  I loved all of the colorblocking, leather trims, stripes, and the rich jeweled colors that we saw on the runways.

3. What is your favorite piece from the collection?

There is a great wine leather jacket that I LOVE!!  Wine is the color of the season.

4. How did you get your start in the fashion industry? And what advice do you have for girls wanting to work in the industry someday?

I went to design school in Texas and came to New York the day after I graduated.  I came to NY on Spring Break and was able to get a job as an illustrator, so that is where I started.  Six months later, I landed an assistant design position.  I think hard work, a willingness to learn and do anything, and a love for the business is what it takes.  I would advise anyone to go to school to learn this business.  Learn the technical part of making clothing and then go for it.  Don’t let anyone tell you that you cannot do it.  I did not go to a prestigious design school in NY, so I had the door closed many times.  You have to really know your craft and believe in yourself most of all. And don’t think it will all be glamorous.  It is a hard business.